Centrasyte started as a “jack of all trades” agency and was doing everything from PPC to social media management to website design from day one. We quickly learnt that doing more is not always effective.
Fortunately for us, we did get exposed to a lot of clients in dozens of industries and spent a lot of time learning about the key issues most businesses face as well as what our strengths are.
After a lot of frustration and development we eventually arrived at and developed our thesis: true centralization of PPC & CRO with data tracking sticking them together. Next, we started getting results, serious results.
The final piece of the puzzle was to improve our customer experience and report better on our efforts but after spending weeks testing and trying different tools we couldn’t find anything that we thought carried the Centrasyte standard and so we started building our own SaaS - CentraLab.
Today, we have team members from around the world - supporting hundreds of customers to grow every single day.